Customer insight, prioritization, product judgment, and execution trade-offs.
Start a session with Leila →“Your top customer is churning. What do you do in the first 48 hours?”
Every session ends with a written report scored on these three axes, with the transcript attached so you can see what earned each mark.
Clear objective, specific customer segment and need, structured reasoning, and a concise recommendation.
Evidence quality, alternatives considered, impact-effort trade-offs, feasibility, rollout, and actionable success metrics.
Making and defending a choice, incorporating constraints, aligning stakeholders, and updating when assumptions change.
Relentless STAR structure, metric definitions, and edge cases.
Metrics, experiments, causal reasoning, and decisions under uncertainty.
Balanced and personable — the classic on-site interview.